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Two Studies: Blog Influence Rising, But A-Listers' Declining
03/10/08
Some interesting information popped up today about blog influence—actually, I saw two studies cited, within minutes of each other, that seem on first blush to be opposing. But, in reality, I determined they’re complementary, and certainly of interest to anyone involved in blogging or social media. The first was noted in a story called New Media An Important Place To Be Seen. In this piece, The Center for Media Research reports that, according to the most recent BIGresearch Simultaneous Media Survey, “many new media options are showing double digit growth.” In particular, blogging experienced 21.5% year-over-year growth for purchase influence—the second highest of any new media type, and well ahead of any traditional media class (many of which declined). Granted, this study was just for a single category of products (electronics), but other recent studies have show an increasing influence for blogs in general.
Then, I noticed that Guy Kawasaki posted on his blog today on the topic of The Myth of A-Listers and Influencers. He wrote about a CNET Networks’ three-part study called “The Influencer Study: Challenging Perceptions.” An excerpt from Guy’s post: “The flow of information isn’t coming just from a small group of connected individuals at the top. It flows between networks, regardless of the size of the network. Instead of a pyramid, the model of influence is more accurately shown as a diamond, emphasizing the importance of the large number of moderately connected influencers.”
So, there you go. Blogging continues its growth and maturity, and there’s a broadened understanding now about the influence of those blogs.
Keywords: blogs, bloggers, influence, new media, a-listers
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By: Randy
03/10/08 - 1:55pm
By: Graeme
03/12/08 - 7:43am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by: Guy Kawasaki
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? Guy tackles these issues and more, for anyone starting or revitalizing any undertaking.
Now Is Gone
A Primer on New Media for Executives and Entrepreneurs
by: Geoff Livingston, Brian Solis
Helps businesses embrace Social Media intelligently. Learn if your organization is ready, how to begin, social media marketing strategies. Lots of case studies.
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A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Syntactica was faced with launching a new type of search-related product ... we retained Graeme ... (and) received a ton of national exposure, at a very affordable price. "
Ward Johnson
Cofounder/VP Bus Dev
Syntactica
"You do a great job of research...I always enjoy reading your material."
Clint Jurgens
Cofounder/VP Bus Dev
NuSpeed (acquired by Cisco)
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Blogs I read regularly (refresh page for more)...
SoftTech VC Blog
by Jeff Clavier...An active seed-stage investor in Web 2.0 ventures, Jeff has unique insight into the world of new media.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
blog.pmarca.com
by Marc Andreessen...Thoughts from the Web pioneer and founder of social networking platform Ning.
Web Strategy by Jeremiah
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How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
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Some tech / Internet / content sites I find useful in my work (refresh page for more)...