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This list will grow as new posts are added.
The Birth of a Blog
Minneapolis, MN - 11/13/07
Welcome to the inaugural post of my new blog. It’s great to have you here! I launched my NewMediaWise practice this year as an extension of my longtime tech-marketing and startup-advisory consultancy, GT&A;Strategic Marketing. Now it’s high time for me to begin a new blog to support it and communicate with my friends, colleagues, and clients—old and new. Some of you who land here have known me for years. To those of you who are new, I hope to get to know you, and that this new blog proves useful to you.
Many of you may also know me from my personal blog: Tech-Surf-Blog.com. I will continue to post content there as well, especially my coverage of technology conferences, and news about the Minnesota startup and tech community. [And, of course, a little surfing from time to time… :-) ]
Why did I launch my new consulting practice? Because “New Media”—blogs, wikis, social networks, consumer-generated content, and more (and I include in that the rapid rise of different types of online advertising and widgets)—are changing the ball game....literally changing the way companies do business, changing our jobs, changing the practice of marketing and PR, changing business models, and inspiring many new startups. Yes, disrupting the status quo bigtime! And I find that exhilarating.
My goal with this blog is to help you understand the shifting of the media and marketing landscape—so you can take advantage of the many new opportunities out there to launch businesses, energize and grow existing businesses, improve marketing effectiveness, boost personal and business productivity...and, well, generally make people’s lives better through Internet technologies.
I hope with this blog we can learn together about all the possibilities of New Media, to enhance the quality of what we do as “knowledge economy” professionals. And to have some fun along the way, too! Please jump in and comment freely—I look forward to hearing from you.
Keywords: blogs, Web 2.0, new media, wikis, social networks, online advertising, marketing, startups, entrepreneuship, business models
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By: Randy Geise
11/16/07 - 1:21am
By: MN Headhunter
11/16/07 - 10:42am
I like the "feel" of the site and looking forward to what you will be sharing with us.
P.
By: Bill Towler
11/16/07 - 11:02am
By: Graeme
11/16/07 - 7:40pm
(headhunter extraordinaire) ... and Bill (the best sales guy I know)
I really appreciate hearing from you guys! and I'm looking forward to contributing to the conversation in new media.....
cheers,
Graeme
By: Barbara
11/16/07 - 8:56pm
By: Graeme
11/18/07 - 11:18am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
Juicing The Orange
by: Pat Fallon, Fred Seen
Creativity is everything, and these guys have proved it in spades. Fred told me they wrote the book like they were just talking with you at a cocktail party. Cool!
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"As a new company without much experience in web marketing, I needed someone with a deep understanding of how to effectively communicate online about our products and brand identity. Graeme helped me rewrite all of our web copy...wrote a press release...and knew what to do to increase our search engine optimization. After our re-launch, our site had more traffic, and his press release even gained the attention of Reader’s Digest... "
Marc Seaberg
Founder/CEO
WellnessChoice
"You do a great job of research...I always enjoy reading your material."
Clint Jurgens
Cofounder/VP Bus Dev
NuSpeed (acquired by Cisco)
Blogroll:
Blogs I read regularly (refresh page for more)...
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
MediaShift
by Mark Glaser...Tracking how new media, from weblogs to podcasts to citizen journalism, are changing society and culture.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...