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OpenSocial's On a Roll - Now Yahoo's In
03/26/08
Big happenings yesterday, with Yahoo announcing it will endorse the “OpenSocial” tech spec that was initiated by Google and is also backed by MySpace, Ning, and several others. Yahoo and Google also said, on a conference call they organized for the media, that they, along with MySpace, were forming a non-profit foundation for OpenSocial. The most significant thing I heard from the conference call was that OpenSocial apps will now be able to reach more than potential 200 million users by next week, based on all the social networks signed on to date. That is huge—more users than MySpace and Facebook combined. Which social nets of Yahoo’s will get OpenSocial apps initially? The firm wouldn’t say, but one wonders about their oldest and best known: Flickr. For the complete lowdown on yesterday’s announcement, see today’s Wall Street Journal coverage.
So, what happens now? Here’s a great look at what we might expect, a post by Clint Boulton on eWeek’s GoogleWatch blog. He looks at several “questions left unanswered in the wake of the conference call.”
The Journal noted that the OpenSocial initiative started slow last fall [I saw one of the first public presentations about it at the Defrag conference in Denver in early November], and that, in those early months, “many developers were disappointed with the technology.” But yesterday’s announcement is a significant win for OpenSocial. Wade Chambers,VP of platforms for Yahoo, said that Yahoo signed on because it felt the emerging standard was “rapidly maturing.”
Looks like it’s got “the Big Mo”—that is for sure. Facebook has to be worried...or least they’re thinking really, really hard right about now. And now everyone’s waiting for the other shoe to drop. Microsoft—an investor in Facebook and current suitor of Yahoo—isn’t yet talking.
What do you think?
Keywords: OpenSocial, Google, Yahoo, MySpace, Ning, social networks, Microsoft
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By: Randy
03/26/08 - 10:38am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
Don't Make Me Think
A Common Sense Approach to Web Usability
by: Steve Krug
This highly sought-after expert on usability design talks about why people really leave Web sites, how to make sites usable and accessible, and the art of surviving your boss' design whims.
The New Rules of Marketing and PR
(Foreword by Robert Scoble)
by: David Meerman Scott
All about how to use news releases, blogs, podcasting, viral marketing, and other online media to reach buyers directly. One of the most important books on the whole social-media landscape today -- and I don't say that just because I'm in it... :-)
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Doc Searls
Author, Blogger, and Fellow
Harvard Univ, Berkman Center for Internet and Society
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Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
Release 2.0
by O'Reilly Radar/Jimmy Guterman...Insight and analysis on the business and social impact of key technology trends.
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
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