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OpenSocial's On a Roll - Now Yahoo's In
03/26/08
Big happenings yesterday, with Yahoo announcing it will endorse the “OpenSocial” tech spec that was initiated by Google and is also backed by MySpace, Ning, and several others. Yahoo and Google also said, on a conference call they organized for the media, that they, along with MySpace, were forming a non-profit foundation for OpenSocial. The most significant thing I heard from the conference call was that OpenSocial apps will now be able to reach more than potential 200 million users by next week, based on all the social networks signed on to date. That is huge—more users than MySpace and Facebook combined. Which social nets of Yahoo’s will get OpenSocial apps initially? The firm wouldn’t say, but one wonders about their oldest and best known: Flickr. For the complete lowdown on yesterday’s announcement, see today’s Wall Street Journal coverage.
So, what happens now? Here’s a great look at what we might expect, a post by Clint Boulton on eWeek’s GoogleWatch blog. He looks at several “questions left unanswered in the wake of the conference call.”
The Journal noted that the OpenSocial initiative started slow last fall [I saw one of the first public presentations about it at the Defrag conference in Denver in early November], and that, in those early months, “many developers were disappointed with the technology.” But yesterday’s announcement is a significant win for OpenSocial. Wade Chambers,VP of platforms for Yahoo, said that Yahoo signed on because it felt the emerging standard was “rapidly maturing.”
Looks like it’s got “the Big Mo”—that is for sure. Facebook has to be worried...or least they’re thinking really, really hard right about now. And now everyone’s waiting for the other shoe to drop. Microsoft—an investor in Facebook and current suitor of Yahoo—isn’t yet talking.
What do you think?
Keywords: OpenSocial, Google, Yahoo, MySpace, Ning, social networks, Microsoft
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By: Randy
03/26/08 - 10:38am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Godfather of the Valley
by: Gary Rivlin
Ron Conway, who I've had the privilege of meeting, is also the reigning godfather of the angel investing community. He gives passion and drive a whole new meaning.
Now Is Gone
A Primer on New Media for Executives and Entrepreneurs
by: Geoff Livingston, Brian Solis
Helps businesses embrace Social Media intelligently. Learn if your organization is ready, how to begin, social media marketing strategies. Lots of case studies.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Wow, with writeups like this, I feel like I got a front row seat without leaving my office. "
Kelly Conlin
Former CEO
IDG and (later) Primedia
"As editor of a business magazine, I see all kinds of poor writers, but precious few good ones. Graeme is a very good writer. More than just writing ability, however, Graeme impresses me with the depth and breadth of his knowledge of the technology industry..."
Mark Druskoff
Former Editor
Minnesota Business Magazine
Blogroll:
Blogs I read regularly (refresh page for more)...
Micro Persuasion
by Steve Rubel...How technology is revolutionizing media and marketing....from an Edelman PR firm exec.
Release 2.0
by O'Reilly Radar/Jimmy Guterman...Insight and analysis on the business and social impact of key technology trends.
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
blog.pmarca.com
by Marc Andreessen...Thoughts from the Web pioneer and founder of social networking platform Ning.
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...