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OpenSocial's On a Roll - Now Yahoo's In
03/26/08
Big happenings yesterday, with Yahoo announcing it will endorse the “OpenSocial” tech spec that was initiated by Google and is also backed by MySpace, Ning, and several others. Yahoo and Google also said, on a conference call they organized for the media, that they, along with MySpace, were forming a non-profit foundation for OpenSocial. The most significant thing I heard from the conference call was that OpenSocial apps will now be able to reach more than potential 200 million users by next week, based on all the social networks signed on to date. That is huge—more users than MySpace and Facebook combined. Which social nets of Yahoo’s will get OpenSocial apps initially? The firm wouldn’t say, but one wonders about their oldest and best known: Flickr. For the complete lowdown on yesterday’s announcement, see today’s Wall Street Journal coverage.
So, what happens now? Here’s a great look at what we might expect, a post by Clint Boulton on eWeek’s GoogleWatch blog. He looks at several “questions left unanswered in the wake of the conference call.”
The Journal noted that the OpenSocial initiative started slow last fall [I saw one of the first public presentations about it at the Defrag conference in Denver in early November], and that, in those early months, “many developers were disappointed with the technology.” But yesterday’s announcement is a significant win for OpenSocial. Wade Chambers,VP of platforms for Yahoo, said that Yahoo signed on because it felt the emerging standard was “rapidly maturing.”
Looks like it’s got “the Big Mo”—that is for sure. Facebook has to be worried...or least they’re thinking really, really hard right about now. And now everyone’s waiting for the other shoe to drop. Microsoft—an investor in Facebook and current suitor of Yahoo—isn’t yet talking.
What do you think?
Keywords: OpenSocial, Google, Yahoo, MySpace, Ning, social networks, Microsoft
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By: Randy
03/26/08 - 10:38am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
Juicing The Orange
by: Pat Fallon, Fred Seen
Creativity is everything, and these guys have proved it in spades. Fred told me they wrote the book like they were just talking with you at a cocktail party. Cool!
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Doc Searls
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Harvard Univ, Berkman Center for Internet and Society
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Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
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by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
Micro Persuasion
by Steve Rubel...How technology is revolutionizing media and marketing....from an Edelman PR firm exec.
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