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OpenSocial's On a Roll - Now Yahoo's In
03/26/08
Big happenings yesterday, with Yahoo announcing it will endorse the “OpenSocial” tech spec that was initiated by Google and is also backed by MySpace, Ning, and several others. Yahoo and Google also said, on a conference call they organized for the media, that they, along with MySpace, were forming a non-profit foundation for OpenSocial. The most significant thing I heard from the conference call was that OpenSocial apps will now be able to reach more than potential 200 million users by next week, based on all the social networks signed on to date. That is huge—more users than MySpace and Facebook combined. Which social nets of Yahoo’s will get OpenSocial apps initially? The firm wouldn’t say, but one wonders about their oldest and best known: Flickr. For the complete lowdown on yesterday’s announcement, see today’s Wall Street Journal coverage.
So, what happens now? Here’s a great look at what we might expect, a post by Clint Boulton on eWeek’s GoogleWatch blog. He looks at several “questions left unanswered in the wake of the conference call.”
The Journal noted that the OpenSocial initiative started slow last fall [I saw one of the first public presentations about it at the Defrag conference in Denver in early November], and that, in those early months, “many developers were disappointed with the technology.” But yesterday’s announcement is a significant win for OpenSocial. Wade Chambers,VP of platforms for Yahoo, said that Yahoo signed on because it felt the emerging standard was “rapidly maturing.”
Looks like it’s got “the Big Mo”—that is for sure. Facebook has to be worried...or least they’re thinking really, really hard right about now. And now everyone’s waiting for the other shoe to drop. Microsoft—an investor in Facebook and current suitor of Yahoo—isn’t yet talking.
What do you think?
Keywords: OpenSocial, Google, Yahoo, MySpace, Ning, social networks, Microsoft
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By: Randy
03/26/08 - 10:38am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
Juicing The Orange
by: Pat Fallon, Fred Seen
Creativity is everything, and these guys have proved it in spades. Fred told me they wrote the book like they were just talking with you at a cocktail party. Cool!
Life 2.0
How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness
by: Rich Karlgaard
Conceived after the Tech Crash, this book captured an historic time in Silicon Valley, when people began searching for something more than the rat race they had known. My friend Rich took a short sabbatical from his job as Publisher of FORBES and flew his plane all over the country to interview entrepreneurs who had found happiness in the unlikeliest of places -- and he started right here in Minnesota.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Really enjoyed working with Graeme, knows the technology and how to market it. Strong writing abilities, approachable, and a great personality ... extremely easy to work with."
Tony Keller
Senior Account Supervisor
S&S Public Relations
"Graeme's conference blogs are the best, because he doesn't only focus on the technology and the subject...he captures the people side of things. "
Steve Larsen
CEO/Cofounder
Krugle Inc., Menlo Park, CA
Blogroll:
Blogs I read regularly (refresh page for more)...
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...