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Google Will Stop at Nothing - NOTHING!
03/07/08
In its quest to dominate the world of advertising as we know it, just what will Google do? How about hire the longtime head of giant Interpublic Group to juice up its its ad dashboard strategy for buying media? And note that dashboard is not just for online media. A Google exec announced yesterday at the AAAA media conference what had been a top-secret strategy for the above, and also that he’d hired David Bell, 63, now chairman emeritus of Interpublic. According to this Mediapost story, Mr. Bell had “ripped” Google’s strategy at a recent meeting with Eric Schmidt—right in front of The Man Himself! So, a Google ad exec who reports to Schmidt hires him to straighten them out (perhaps at his boss’ suggestion?)
Bell is no rookie. Essentially retired, I think we can assume he didn’t need a job: his last reported total compensation (when he was chairman/CEO) was $$3,289,403. The man has lived and breathed advertising his entire career, rising up from the lowly rank of account executive at a small but influential agency in Minneapolis. (I know because I worked there, my first job out of college. I recall he managed the General Mills Wheaties account—and it appears he definitely learned how to eat his.) Here’s David Bell’s bio.
The other significant part of the story, which Mediapost’s editor Joe Mandese points out, is that several startups working on dashboard tools for buying ad media should now be very, very worried.
But back to David Bell. Think about this people. Google, a relative newcomer to the long-standing advertising industry, hires the head—and figurehead—of one of the top three ad holding companies? Are you kidding me?! This certainly marks a memorable turning point in the disruption of an industry.
If it doesn’t point out, again, the power of the Internet, I don’t know what does. So, uh, please—take this thing seriously… :-)
UPDATE 3/12/08: And for more on this topic, read Google’s Latest Olive Branch To Agencies.
Keywords: Google, Eric Schmidt, advertising, media buying, dashboard, David Bell, Interpublic Group, IPG
(800 character limit)
By: Marcella R Perry
06/07/08 - 9:43am
By: Stefani
12/22/08 - 2:41am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The New Rules of Marketing and PR
(Foreword by Robert Scoble)
by: David Meerman Scott
All about how to use news releases, blogs, podcasting, viral marketing, and other online media to reach buyers directly. One of the most important books on the whole social-media landscape today -- and I don't say that just because I'm in it... :-)
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by: Guy Kawasaki
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? Guy tackles these issues and more, for anyone starting or revitalizing any undertaking.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Wow, with writeups like this, I feel like I got a front row seat without leaving my office. "
Kelly Conlin
Former CEO
IDG and (later) Primedia
"I've had the privilege of working with Graeme in multiple capacities ... Graeme seems to have a knack for winning at everything he endeavors ... great results, personable, high integrity. "
Paul Mayer
Senior Manager, Product Management
Symantec Corp.
Blogroll:
Blogs I read regularly (refresh page for more)...
Venture Blog
by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.
SoftTech VC Blog
by Jeff Clavier...An active seed-stage investor in Web 2.0 ventures, Jeff has unique insight into the world of new media.
blog.pmarca.com
by Marc Andreessen...Thoughts from the Web pioneer and founder of social networking platform Ning.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
Release 2.0
by O'Reilly Radar/Jimmy Guterman...Insight and analysis on the business and social impact of key technology trends.
MediaShift
by Mark Glaser...Tracking how new media, from weblogs to podcasts to citizen journalism, are changing society and culture.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...