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Google Will Stop at Nothing - NOTHING!
03/07/08
In its quest to dominate the world of advertising as we know it, just what will Google do? How about hire the longtime head of giant Interpublic Group to juice up its its ad dashboard strategy for buying media? And note that dashboard is not just for online media. A Google exec announced yesterday at the AAAA media conference what had been a top-secret strategy for the above, and also that he’d hired David Bell, 63, now chairman emeritus of Interpublic. According to this Mediapost story, Mr. Bell had “ripped” Google’s strategy at a recent meeting with Eric Schmidt—right in front of The Man Himself! So, a Google ad exec who reports to Schmidt hires him to straighten them out (perhaps at his boss’ suggestion?)
Bell is no rookie. Essentially retired, I think we can assume he didn’t need a job: his last reported total compensation (when he was chairman/CEO) was $$3,289,403. The man has lived and breathed advertising his entire career, rising up from the lowly rank of account executive at a small but influential agency in Minneapolis. (I know because I worked there, my first job out of college. I recall he managed the General Mills Wheaties account—and it appears he definitely learned how to eat his.) Here’s David Bell’s bio.
The other significant part of the story, which Mediapost’s editor Joe Mandese points out, is that several startups working on dashboard tools for buying ad media should now be very, very worried.
But back to David Bell. Think about this people. Google, a relative newcomer to the long-standing advertising industry, hires the head—and figurehead—of one of the top three ad holding companies? Are you kidding me?! This certainly marks a memorable turning point in the disruption of an industry.
If it doesn’t point out, again, the power of the Internet, I don’t know what does. So, uh, please—take this thing seriously… :-)
UPDATE 3/12/08: And for more on this topic, read Google’s Latest Olive Branch To Agencies.
Keywords: Google, Eric Schmidt, advertising, media buying, dashboard, David Bell, Interpublic Group, IPG
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By: Marcella R Perry
06/07/08 - 9:43am
By: Stefani
12/22/08 - 2:41am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by: Guy Kawasaki
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? Guy tackles these issues and more, for anyone starting or revitalizing any undertaking.
The Godfather of the Valley
by: Gary Rivlin
Ron Conway, who I've had the privilege of meeting, is also the reigning godfather of the angel investing community. He gives passion and drive a whole new meaning.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Graeme, you are a wonder. You do indeed meet everyone."
Gary Bolles
Founding Editor
Conferenza, Interactive Week, Network Computing, CIO Insight
"As editor of a business magazine, I see all kinds of poor writers, but precious few good ones. Graeme is a very good writer. More than just writing ability, however, Graeme impresses me with the depth and breadth of his knowledge of the technology industry..."
Mark Druskoff
Former Editor
Minnesota Business Magazine
Blogroll:
Blogs I read regularly (refresh page for more)...
MediaShift
by Mark Glaser...Tracking how new media, from weblogs to podcasts to citizen journalism, are changing society and culture.
Micro Persuasion
by Steve Rubel...How technology is revolutionizing media and marketing....from an Edelman PR firm exec.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
blog.pmarca.com
by Marc Andreessen...Thoughts from the Web pioneer and founder of social networking platform Ning.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
Web Strategy by Jeremiah
by Jeremiah Owyang...Weekly digest of the social networking industry, from a newly named Forrester Research analyst.
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Some tech / Internet / content sites I find useful in my work (refresh page for more)...