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Google Will Stop at Nothing - NOTHING!
03/07/08
In its quest to dominate the world of advertising as we know it, just what will Google do? How about hire the longtime head of giant Interpublic Group to juice up its its ad dashboard strategy for buying media? And note that dashboard is not just for online media. A Google exec announced yesterday at the AAAA media conference what had been a top-secret strategy for the above, and also that he’d hired David Bell, 63, now chairman emeritus of Interpublic. According to this Mediapost story, Mr. Bell had “ripped” Google’s strategy at a recent meeting with Eric Schmidt—right in front of The Man Himself! So, a Google ad exec who reports to Schmidt hires him to straighten them out (perhaps at his boss’ suggestion?)
Bell is no rookie. Essentially retired, I think we can assume he didn’t need a job: his last reported total compensation (when he was chairman/CEO) was $$3,289,403. The man has lived and breathed advertising his entire career, rising up from the lowly rank of account executive at a small but influential agency in Minneapolis. (I know because I worked there, my first job out of college. I recall he managed the General Mills Wheaties account—and it appears he definitely learned how to eat his.) Here’s David Bell’s bio.
The other significant part of the story, which Mediapost’s editor Joe Mandese points out, is that several startups working on dashboard tools for buying ad media should now be very, very worried.
But back to David Bell. Think about this people. Google, a relative newcomer to the long-standing advertising industry, hires the head—and figurehead—of one of the top three ad holding companies? Are you kidding me?! This certainly marks a memorable turning point in the disruption of an industry.
If it doesn’t point out, again, the power of the Internet, I don’t know what does. So, uh, please—take this thing seriously… :-)
UPDATE 3/12/08: And for more on this topic, read Google’s Latest Olive Branch To Agencies.
Keywords: Google, Eric Schmidt, advertising, media buying, dashboard, David Bell, Interpublic Group, IPG
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By: Marcella R Perry
06/07/08 - 9:43am
By: Stefani
12/22/08 - 2:41am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
Don't Make Me Think
A Common Sense Approach to Web Usability
by: Steve Krug
This highly sought-after expert on usability design talks about why people really leave Web sites, how to make sites usable and accessible, and the art of surviving your boss' design whims.
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"It was good to catch up. You were, as usual, a font of information and insight."
Eric Wieffering
Business Editor
Minneapolis Star-Tribune
"Here's Graeme Thickins'...report. As usual, it's packed with info and more linky than a vest of chain mail. Man, Graeme rocks at this stuff... "
Doc Searls
Author, Blogger, and Fellow
Harvard Univ, Berkman Center for Internet and Society
Blogroll:
Blogs I read regularly (refresh page for more)...
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Venture Blog
by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
blog.pmarca.com
by Marc Andreessen...Thoughts from the Web pioneer and founder of social networking platform Ning.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...