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Ad Agencies Get the Prod for Lack of Blogging
03/05/08
Great piece today by Cathy Taylor on one of the Mediapost blogs, Social Insider. In it, she points out that many agencies aren’t walking the talk about social media, particularly when it comes to blogging. And the first commenter makes the interesting point that social media may go against the whole culture or M.O. of agencies—implying not to look for much improvement anytime soon.
Sure, digital agencies are different. But what about their big brothers? They still control the great bulk of the spending. What is the deal with ad agencies? Will they ever get it? There are some great independent blogs about advertising—that is, that do not come from inside agencies. One is mentioned in the above post or comments. Another is AdRants. But will ad agency management themselves ever get with the program? PR agencies have—bigtime, as a matter of fact. What’s your take on the reasons for this—for such a disparity?
Keywords: blogging, ad agencies, social media
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By: Stefani
12/23/08 - 7:53am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Eye For Innovation
Recognizing Possibilities and Managing the Creative Enterprise
by: Robert Price
Seven principles for an innovative enterprise, from the journey of Control Data. My career was shaped a lot by what I learned at this company, more than 20 years ago. It was an awesome, entrepreneurial organization -- till it was disrupted. But all companies eventually are.
Now Is Gone
A Primer on New Media for Executives and Entrepreneurs
by: Geoff Livingston, Brian Solis
Helps businesses embrace Social Media intelligently. Learn if your organization is ready, how to begin, social media marketing strategies. Lots of case studies.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Graeme, you are a wonder. You do indeed meet everyone."
Gary Bolles
Founding Editor
Conferenza, Interactive Week, Network Computing, CIO Insight
"Syntactica was faced with launching a new type of search-related product ... we retained Graeme ... (and) received a ton of national exposure, at a very affordable price. "
Ward Johnson
Cofounder/VP Bus Dev
Syntactica
Blogroll:
Blogs I read regularly (refresh page for more)...
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
MediaShift
by Mark Glaser...Tracking how new media, from weblogs to podcasts to citizen journalism, are changing society and culture.
Micro Persuasion
by Steve Rubel...How technology is revolutionizing media and marketing....from an Edelman PR firm exec.
SoftTech VC Blog
by Jeff Clavier...An active seed-stage investor in Web 2.0 ventures, Jeff has unique insight into the world of new media.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...