Blog Posts:
Categories:
This list will grow as new posts are added.
Ad Agencies Get the Prod for Lack of Blogging
03/05/08
Great piece today by Cathy Taylor on one of the Mediapost blogs, Social Insider. In it, she points out that many agencies aren’t walking the talk about social media, particularly when it comes to blogging. And the first commenter makes the interesting point that social media may go against the whole culture or M.O. of agencies—implying not to look for much improvement anytime soon.
Sure, digital agencies are different. But what about their big brothers? They still control the great bulk of the spending. What is the deal with ad agencies? Will they ever get it? There are some great independent blogs about advertising—that is, that do not come from inside agencies. One is mentioned in the above post or comments. Another is AdRants. But will ad agency management themselves ever get with the program? PR agencies have—bigtime, as a matter of fact. What’s your take on the reasons for this—for such a disparity?
Keywords: blogging, ad agencies, social media
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By: Stefani
12/23/08 - 7:53am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The New Rules of Marketing and PR
(Foreword by Robert Scoble)
by: David Meerman Scott
All about how to use news releases, blogs, podcasting, viral marketing, and other online media to reach buyers directly. One of the most important books on the whole social-media landscape today -- and I don't say that just because I'm in it... :-)
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Graeme was a valuable member of our team from the beginning. We couldn’t have done it without him."
Dave Tushie
President/Cofounder
UbiQ Inc. (software firm acquired by NBS)
"I've had the privilege of working with Graeme in multiple capacities ... Graeme seems to have a knack for winning at everything he endeavors ... great results, personable, high integrity. "
Paul Mayer
Senior Manager, Product Management
Symantec Corp.
Blogroll:
Blogs I read regularly (refresh page for more)...
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
MediaShift
by Mark Glaser...Tracking how new media, from weblogs to podcasts to citizen journalism, are changing society and culture.
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...