Blog Posts:
Categories:
This list will grow as new posts are added.
Ad Agencies Get the Prod for Lack of Blogging
03/05/08
Great piece today by Cathy Taylor on one of the Mediapost blogs, Social Insider. In it, she points out that many agencies aren’t walking the talk about social media, particularly when it comes to blogging. And the first commenter makes the interesting point that social media may go against the whole culture or M.O. of agencies—implying not to look for much improvement anytime soon.
Sure, digital agencies are different. But what about their big brothers? They still control the great bulk of the spending. What is the deal with ad agencies? Will they ever get it? There are some great independent blogs about advertising—that is, that do not come from inside agencies. One is mentioned in the above post or comments. Another is AdRants. But will ad agency management themselves ever get with the program? PR agencies have—bigtime, as a matter of fact. What’s your take on the reasons for this—for such a disparity?
Keywords: blogging, ad agencies, social media
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By: Stefani
12/23/08 - 7:53am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by: Guy Kawasaki
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? Guy tackles these issues and more, for anyone starting or revitalizing any undertaking.
The Eye For Innovation
Recognizing Possibilities and Managing the Creative Enterprise
by: Robert Price
Seven principles for an innovative enterprise, from the journey of Control Data. My career was shaped a lot by what I learned at this company, more than 20 years ago. It was an awesome, entrepreneurial organization -- till it was disrupted. But all companies eventually are.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Graeme was a valuable member of our team from the beginning. We couldn’t have done it without him."
Dave Tushie
President/Cofounder
UbiQ Inc. (software firm acquired by NBS)
"As a new company without much experience in web marketing, I needed someone with a deep understanding of how to effectively communicate online about our products and brand identity. Graeme helped me rewrite all of our web copy...wrote a press release...and knew what to do to increase our search engine optimization. After our re-launch, our site had more traffic, and his press release even gained the attention of Reader’s Digest... "
Marc Seaberg
Founder/CEO
WellnessChoice
Blogroll:
Blogs I read regularly (refresh page for more)...
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
Venture Blog
by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...