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Ad Agencies Get the Prod for Lack of Blogging
03/05/08
Great piece today by Cathy Taylor on one of the Mediapost blogs, Social Insider. In it, she points out that many agencies aren’t walking the talk about social media, particularly when it comes to blogging. And the first commenter makes the interesting point that social media may go against the whole culture or M.O. of agencies—implying not to look for much improvement anytime soon.
Sure, digital agencies are different. But what about their big brothers? They still control the great bulk of the spending. What is the deal with ad agencies? Will they ever get it? There are some great independent blogs about advertising—that is, that do not come from inside agencies. One is mentioned in the above post or comments. Another is AdRants. But will ad agency management themselves ever get with the program? PR agencies have—bigtime, as a matter of fact. What’s your take on the reasons for this—for such a disparity?
Keywords: blogging, ad agencies, social media
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By: Stefani
12/23/08 - 7:53am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
Don't Make Me Think
A Common Sense Approach to Web Usability
by: Steve Krug
This highly sought-after expert on usability design talks about why people really leave Web sites, how to make sites usable and accessible, and the art of surviving your boss' design whims.
The New Rules of Marketing and PR
(Foreword by Robert Scoble)
by: David Meerman Scott
All about how to use news releases, blogs, podcasting, viral marketing, and other online media to reach buyers directly. One of the most important books on the whole social-media landscape today -- and I don't say that just because I'm in it... :-)
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A random sampling of testimonials from clients and colleagues (refresh page for more)...
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Dave Tushie
President/Cofounder
UbiQ Inc. (software firm acquired by NBS)
"Graeme is the Twin Cities' most plugged-in tech blogger. "
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Blogroll:
Blogs I read regularly (refresh page for more)...
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
SoftTech VC Blog
by Jeff Clavier...An active seed-stage investor in Web 2.0 ventures, Jeff has unique insight into the world of new media.
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Micro Persuasion
by Steve Rubel...How technology is revolutionizing media and marketing....from an Edelman PR firm exec.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...