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This list will grow as new posts are added.
Ad Agencies Get the Prod for Lack of Blogging
03/05/08
Great piece today by Cathy Taylor on one of the Mediapost blogs, Social Insider. In it, she points out that many agencies aren’t walking the talk about social media, particularly when it comes to blogging. And the first commenter makes the interesting point that social media may go against the whole culture or M.O. of agencies—implying not to look for much improvement anytime soon.
Sure, digital agencies are different. But what about their big brothers? They still control the great bulk of the spending. What is the deal with ad agencies? Will they ever get it? There are some great independent blogs about advertising—that is, that do not come from inside agencies. One is mentioned in the above post or comments. Another is AdRants. But will ad agency management themselves ever get with the program? PR agencies have—bigtime, as a matter of fact. What’s your take on the reasons for this—for such a disparity?
Keywords: blogging, ad agencies, social media
(800 character limit)
By: Stefani
12/23/08 - 7:53am
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
Now Is Gone
A Primer on New Media for Executives and Entrepreneurs
by: Geoff Livingston, Brian Solis
Helps businesses embrace Social Media intelligently. Learn if your organization is ready, how to begin, social media marketing strategies. Lots of case studies.
Juicing The Orange
by: Pat Fallon, Fred Seen
Creativity is everything, and these guys have proved it in spades. Fred told me they wrote the book like they were just talking with you at a cocktail party. Cool!
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Your introduction of Rich Karlgaard [Forbes magazine publisher]...did what every good intro should...the perfect balance of sentiment, information, and brevity. "
Shawn Judge
Public Speaking Coach
Minneapolis
"Graeme's conference blogs are the best, because he doesn't only focus on the technology and the subject...he captures the people side of things. "
Steve Larsen
CEO/Cofounder
Krugle Inc., Menlo Park, CA
Blogroll:
Blogs I read regularly (refresh page for more)...
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
Release 2.0
by O'Reilly Radar/Jimmy Guterman...Insight and analysis on the business and social impact of key technology trends.
Web Strategy by Jeremiah
by Jeremiah Owyang...Weekly digest of the social networking industry, from a newly named Forrester Research analyst.
MediaShift
by Mark Glaser...Tracking how new media, from weblogs to podcasts to citizen journalism, are changing society and culture.
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...