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Ad Agencies Get the Prod for Lack of Blogging
03/05/08
Great piece today by Cathy Taylor on one of the Mediapost blogs, Social Insider. In it, she points out that many agencies aren’t walking the talk about social media, particularly when it comes to blogging. And the first commenter makes the interesting point that social media may go against the whole culture or M.O. of agencies—implying not to look for much improvement anytime soon.
Sure, digital agencies are different. But what about their big brothers? They still control the great bulk of the spending. What is the deal with ad agencies? Will they ever get it? There are some great independent blogs about advertising—that is, that do not come from inside agencies. One is mentioned in the above post or comments. Another is AdRants. But will ad agency management themselves ever get with the program? PR agencies have—bigtime, as a matter of fact. What’s your take on the reasons for this—for such a disparity?
Keywords: blogging, ad agencies, social media
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
Now Is Gone
A Primer on New Media for Executives and Entrepreneurs
by: Geoff Livingston, Brian Solis
Helps businesses embrace Social Media intelligently. Learn if your organization is ready, how to begin, social media marketing strategies. Lots of case studies.
Life 2.0
How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness
by: Rich Karlgaard
Conceived after the Tech Crash, this book captured an historic time in Silicon Valley, when people began searching for something more than the rat race they had known. My friend Rich took a short sabbatical from his job as Publisher of FORBES and flew his plane all over the country to interview entrepreneurs who had found happiness in the unlikeliest of places -- and he started right here in Minnesota.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Your introduction of Rich Karlgaard [Forbes magazine publisher]...did what every good intro should...the perfect balance of sentiment, information, and brevity. "
Shawn Judge
Public Speaking Coach
Minneapolis
"I've had the privilege of working with Graeme in multiple capacities ... Graeme seems to have a knack for winning at everything he endeavors ... great results, personable, high integrity. "
Paul Mayer
Senior Manager, Product Management
Symantec Corp.
Blogroll:
Blogs I read regularly (refresh page for more)...
Feld Thoughts
by Brad Feld...One of the most active and plugged-in early stage investors in Web 2.0 and Enterprise 2.0 technologies.
SoftTech VC Blog
by Jeff Clavier...An active seed-stage investor in Web 2.0 ventures, Jeff has unique insight into the world of new media.
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...