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Category: Startup

 

Social Marketing for Fido

12/12/07

Okay, social networks for pets are nothing new (just Google that term). But here’s a cute twist. Are you a dog owner or dog lover? And maybe an art lover, too? I don’t own a dog myself, but one of the coolest new sites I’ve seen lately is Mog-Dog.com, a new online business created right here in the Twin Cites. It was founded by a colleague I used to work with and his wife, and they’re both accomplished graphic designers (which you can tell!) Mod-Dog is not a social network per se, but talk about a way to involve a community, and to do it in such a visual, fun way! Come on, dogs need their own note cards and Christmas cards—didn’t you know that? Okay, okay, their owners need them. But how fun! (And you could always have Fido sign with a paw print.) Not only cards, but you dog lovers can now decorate your pad with a high-quality modern art print of your very own breed.

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Recommended Reading:

Life 2.0

How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness

by: Rich Karlgaard

test Conceived after the Tech Crash, this book captured an historic time in Silicon Valley, when people began searching for something more than the rat race they had known. My friend Rich took a short sabbatical from his job as Publisher of FORBES and flew his plane all over the country to interview entrepreneurs who had found happiness in the unlikeliest of places -- and he started right here in Minnesota.

The Godfather of the Valley

by: Gary Rivlin

test Ron Conway, who I've had the privilege of meeting, is also the reigning godfather of the angel investing community. He gives passion and drive a whole new meaning.

Endorsements:

A random sampling of testimonials from clients and colleagues (refresh page for more)...

"As a new company without much experience in web marketing, I needed someone with a deep understanding of how to effectively communicate online about our products and brand identity. Graeme helped me rewrite all of our web copy...wrote a press release...and knew what to do to increase our search engine optimization. After our re-launch, our site had more traffic, and his press release even gained the attention of Reader’s Digest... "

Marc Seaberg
Founder/CEO
WellnessChoice

"I've had the privilege of working with Graeme in multiple capacities ... Graeme seems to have a knack for winning at everything he endeavors ... great results, personable, high integrity. "

Paul Mayer
Senior Manager, Product Management
Symantec Corp.

Blogroll:

Blogs I read regularly (refresh page for more)...

WebInkNow

by David Meerman Scott...Online thought leadership and viral marketing strategies.

blog.pmarca.com

by Marc Andreessen...Thoughts from the Web pioneer and founder of social networking platform Ning.

Groundswell

by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.

Release 2.0

by O'Reilly Radar/Jimmy Guterman...Insight and analysis on the business and social impact of key technology trends.

Pronet Advertising

by Neil Patel et al...Personal experiences in online marketing.

PR 2.0

by Brian Solis...Documenting the convergence of social media, PR, and Web marketing

Linkroll:

Some tech / Internet / content sites I find useful in my work (refresh page for more)...

PaidContent

Mashable

GigaOM

TechCrunch

MIMA.org

Read/Write Web

GetGoMN

Minnov8