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Category: Publishing
This Blog's for You, Bud
You Have to Love How One Beer Company Does Corporate Blogging
04/26/08
Corporate blogging is still a little understood art. And very little practiced, to be quite honest, outside of the tech field. You think most companies are blogging? Guess again. According to this ongoing survey, only a measly 11.6 % of the Fortune 500 are doing it—as of about a week ago, to be exact. (Not to speak of the even smaller percentage of those doing it well, I might add, whether in the Fortune 500 or elsewhere.)
But there was an absolutely great front-page piece in the Wall Street Journal on Thursday: For All You Do, Bud, This Blog Is About You. Here’s an excerpt:
(Jim) Arndorfer, 37 years old, is a full-time employee of Miller Brewing Co., the U.S. arm of SABMiller PLC. A former reporter for Advertising Age, he now runs Brew Blog, a free Web site dedicated to breaking news about beer. Especially news about Anheuser-Busch’s beer.
Brew Blog is the latest and perhaps most unlikely front in Miller’s drive to rattle Anheuser. Mr. Arndorfer tracks the St. Louis company’s every move, from earnings reports to management changes. He relishes revealing details of its products before Anheuser does.
Okay, this is funny! I think it’s one of the best front-page pieces in the Journal in a long time. [But then, I would—I’m a blogger!] A great, big shout-out to the reporter, David Kesmodel. The competitive antics of these two big brewers is no secret; it’s the stuff of ad industry legend. But, more than this, I think the Brew Blog is a great case study in corporate blogging. Here are some reasons why....
Read More...
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
Life 2.0
How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness
by: Rich Karlgaard
Conceived after the Tech Crash, this book captured an historic time in Silicon Valley, when people began searching for something more than the rat race they had known. My friend Rich took a short sabbatical from his job as Publisher of FORBES and flew his plane all over the country to interview entrepreneurs who had found happiness in the unlikeliest of places -- and he started right here in Minnesota.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"It was good to catch up. You were, as usual, a font of information and insight."
Eric Wieffering
Business Editor
Minneapolis Star-Tribune
"I've had the privilege of working with Graeme in multiple capacities ... Graeme seems to have a knack for winning at everything he endeavors ... great results, personable, high integrity. "
Paul Mayer
Senior Manager, Product Management
Symantec Corp.
Blogroll:
Blogs I read regularly (refresh page for more)...
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
MediaShift
by Mark Glaser...Tracking how new media, from weblogs to podcasts to citizen journalism, are changing society and culture.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...