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Category: Publishing
This Blog's for You, Bud
You Have to Love How One Beer Company Does Corporate Blogging
04/26/08
Corporate blogging is still a little understood art. And very little practiced, to be quite honest, outside of the tech field. You think most companies are blogging? Guess again. According to this ongoing survey, only a measly 11.6 % of the Fortune 500 are doing it—as of about a week ago, to be exact. (Not to speak of the even smaller percentage of those doing it well, I might add, whether in the Fortune 500 or elsewhere.)
But there was an absolutely great front-page piece in the Wall Street Journal on Thursday: For All You Do, Bud, This Blog Is About You. Here’s an excerpt:
(Jim) Arndorfer, 37 years old, is a full-time employee of Miller Brewing Co., the U.S. arm of SABMiller PLC. A former reporter for Advertising Age, he now runs Brew Blog, a free Web site dedicated to breaking news about beer. Especially news about Anheuser-Busch’s beer.
Brew Blog is the latest and perhaps most unlikely front in Miller’s drive to rattle Anheuser. Mr. Arndorfer tracks the St. Louis company’s every move, from earnings reports to management changes. He relishes revealing details of its products before Anheuser does.
Okay, this is funny! I think it’s one of the best front-page pieces in the Journal in a long time. [But then, I would—I’m a blogger!] A great, big shout-out to the reporter, David Kesmodel. The competitive antics of these two big brewers is no secret; it’s the stuff of ad industry legend. But, more than this, I think the Brew Blog is a great case study in corporate blogging. Here are some reasons why....
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The Eye For Innovation
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Seven principles for an innovative enterprise, from the journey of Control Data. My career was shaped a lot by what I learned at this company, more than 20 years ago. It was an awesome, entrepreneurial organization -- till it was disrupted. But all companies eventually are.
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Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"As editor of a business magazine, I see all kinds of poor writers, but precious few good ones. Graeme is a very good writer. More than just writing ability, however, Graeme impresses me with the depth and breadth of his knowledge of the technology industry..."
Mark Druskoff
Former Editor
Minnesota Business Magazine
"Graeme, you are a wonder. You do indeed meet everyone."
Gary Bolles
Founding Editor
Conferenza, Interactive Week, Network Computing, CIO Insight
Blogroll:
Blogs I read regularly (refresh page for more)...
blog.pmarca.com
by Marc Andreessen...Thoughts from the Web pioneer and founder of social networking platform Ning.
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...