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This Blog's for You, Bud

You Have to Love How One Beer Company Does Corporate Blogging

04/26/08

Corporate blogging is still a little understood art.  And very little practiced, to be quite honest, outside of the tech field. You think most companies are blogging?  Guess again. According to this ongoing survey, only a measly 11.6 % of the Fortune 500 are doing it—as of about a week ago, to be exact. (Not to speak of the even smaller percentage of those doing it well, I might add, whether in the Fortune 500 or elsewhere.)

But there was an absolutely great front-page piece in the Wall Street Journal on Thursday: For All You Do, Bud, This Blog Is About You.  Here’s an excerpt:

(Jim) Arndorfer, 37 years old, is a full-time employee of Miller Brewing Co., the U.S. arm of SABMiller PLC. A former reporter for Advertising Age, he now runs Brew Blog, a free Web site dedicated to breaking news about beer. Especially news about Anheuser-Busch’s beer.

Brew Blog is the latest and perhaps most unlikely front in Miller’s drive to rattle Anheuser. Mr. Arndorfer tracks the St. Louis company’s every move, from earnings reports to management changes. He relishes revealing details of its products before Anheuser does.

Okay, this is funny!  I think it’s one of the best front-page pieces in the Journal in a long time.  [But then, I would—I’m a blogger!] A great, big shout-out to the reporter, David Kesmodel.  The competitive antics of these two big brewers is no secret; it’s the stuff of ad industry legend.  But, more than this, I think the Brew Blog is a great case study in corporate blogging. Here are some reasons why....

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Recommended Reading:

The Corporate Blogging Book

Absolutely Everything You Need to Know to Get It Right

by: Debbie Weil

test This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!

Juicing The Orange

by: Pat Fallon, Fred Seen

test Creativity is everything, and these guys have proved it in spades. Fred told me they wrote the book like they were just talking with you at a cocktail party. Cool!

Endorsements:

A random sampling of testimonials from clients and colleagues (refresh page for more)...

"Graeme was a valuable member of our team from the beginning. We couldn’t have done it without him."

Dave Tushie
President/Cofounder
UbiQ Inc. (software firm acquired by NBS)

"Syntactica was faced with launching a new type of search-related product ... we retained Graeme ... (and) received a ton of national exposure, at a very affordable price. "

Ward Johnson
Cofounder/VP Bus Dev
Syntactica

Blogroll:

Blogs I read regularly (refresh page for more)...

Pronet Advertising

by Neil Patel et al...Personal experiences in online marketing.

Techobabble 2.0

by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.

WebInkNow

by David Meerman Scott...Online thought leadership and viral marketing strategies.

Release 2.0

by O'Reilly Radar/Jimmy Guterman...Insight and analysis on the business and social impact of key technology trends.

Micro Persuasion

by Steve Rubel...How technology is revolutionizing media and marketing....from an Edelman PR firm exec.

Correlate

by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.

Linkroll:

Some tech / Internet / content sites I find useful in my work (refresh page for more)...

TechCrunch

PaidContent

Minnov8

Read/Write Web

MIMA.org

Mashable

GigaOM

GetGoMN