Blog Posts:
Categories:
This list will grow as new posts are added.
Category: Marketing
Budgets for New Media: Nowhere But Up
11/15/07
It’s no secret that the online category is where the big growth will be happening in the advertising industry. But, as a percentage of the total ad spend—about 5% last year—it’s definitely been lagging the percentage of time people spend online these days, which is about 20% of the total time spent with all media. Thus, you don’t have to be a rocket scientist to realize we have a major disparity here crying out for adjustment! But that adjustment has been slow to happen. And that’s because big agencies are just plain slow in adopting new technology, and big advertisers are equally slow in changing their budgets. Basically, the ad industry has been too tied to the past. Well, take notice—because we’re now seeing promising signs of change. Online is definitely picking up steam.
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What's Your 'Conversational Marketing' IQ?
11/14/07
Did you know that spending for social media and conversational marketing will outpace that of traditional marketing by 2012? That’s the key finding of a survey of marketing professionals conducted recently on behalf of the Society for New Communications Research (SNCR). The purpose of the study was to assess senior PR and marketing communications professionals’ awareness and knowledge of social media and conversational marketing, and their priorities for including it in their strategies and initiatives.
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Godfather of the Valley
by: Gary Rivlin
Ron Conway, who I've had the privilege of meeting, is also the reigning godfather of the angel investing community. He gives passion and drive a whole new meaning.
Juicing The Orange
by: Pat Fallon, Fred Seen
Creativity is everything, and these guys have proved it in spades. Fred told me they wrote the book like they were just talking with you at a cocktail party. Cool!
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"It was good to catch up. You were, as usual, a font of information and insight."
Eric Wieffering
Business Editor
Minneapolis Star-Tribune
"I've had the privilege of working with Graeme in multiple capacities ... Graeme seems to have a knack for winning at everything he endeavors ... great results, personable, high integrity. "
Paul Mayer
Senior Manager, Product Management
Symantec Corp.
Blogroll:
Blogs I read regularly (refresh page for more)...
Web Strategy by Jeremiah
by Jeremiah Owyang...Weekly digest of the social networking industry, from a newly named Forrester Research analyst.
blog.pmarca.com
by Marc Andreessen...Thoughts from the Web pioneer and founder of social networking platform Ning.
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
Release 2.0
by O'Reilly Radar/Jimmy Guterman...Insight and analysis on the business and social impact of key technology trends.
How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...