Blog Posts:
Categories:
This list will grow as new posts are added.
Category: Marketing
Budgets for New Media: Nowhere But Up
11/15/07
It’s no secret that the online category is where the big growth will be happening in the advertising industry. But, as a percentage of the total ad spend—about 5% last year—it’s definitely been lagging the percentage of time people spend online these days, which is about 20% of the total time spent with all media. Thus, you don’t have to be a rocket scientist to realize we have a major disparity here crying out for adjustment! But that adjustment has been slow to happen. And that’s because big agencies are just plain slow in adopting new technology, and big advertisers are equally slow in changing their budgets. Basically, the ad industry has been too tied to the past. Well, take notice—because we’re now seeing promising signs of change. Online is definitely picking up steam.
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What's Your 'Conversational Marketing' IQ?
11/14/07
Did you know that spending for social media and conversational marketing will outpace that of traditional marketing by 2012? That’s the key finding of a survey of marketing professionals conducted recently on behalf of the Society for New Communications Research (SNCR). The purpose of the study was to assess senior PR and marketing communications professionals’ awareness and knowledge of social media and conversational marketing, and their priorities for including it in their strategies and initiatives.
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by: Guy Kawasaki
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? Guy tackles these issues and more, for anyone starting or revitalizing any undertaking.
The New Rules of Marketing and PR
(Foreword by Robert Scoble)
by: David Meerman Scott
All about how to use news releases, blogs, podcasting, viral marketing, and other online media to reach buyers directly. One of the most important books on the whole social-media landscape today -- and I don't say that just because I'm in it... :-)
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"You do a great job of research...I always enjoy reading your material."
Clint Jurgens
Cofounder/VP Bus Dev
NuSpeed (acquired by Cisco)
"Wow, with writeups like this, I feel like I got a front row seat without leaving my office. "
Kelly Conlin
Former CEO
IDG and (later) Primedia
Blogroll:
Blogs I read regularly (refresh page for more)...
SoftTech VC Blog
by Jeff Clavier...An active seed-stage investor in Web 2.0 ventures, Jeff has unique insight into the world of new media.
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
Release 2.0
by O'Reilly Radar/Jimmy Guterman...Insight and analysis on the business and social impact of key technology trends.
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...