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Category: Management
2008: The Year of Relationship Capital
12/26/07
It’s time for new year’s predictions, and I’ve decided I’m just going to offer up one big one. Here it is:
In 2008, people will widely acknowledge and accept the notion of “relationship capital.”
One way that will play out specifically, I predict, is that, this time next year, we’ll be talking about how social networking really got traction at work—in the enterprise, as well as continuing to gain adoption in many small businesses. I really believe that the tool of social networking will come to be seen as having its own form of currency—relationship capital—which can enable that tool to achieve real benefits, real ROI, in advancing business objectives.
So, yes, friends—“relationship capital” should definitely be on your buzzword watch list in 2008! And there’s a similar term I like as well: “social capital.” I was at an Ignite event in San Francisco a couple of months ago and heard an impassioned presentation by Tara Hunt that she called “Forget Venture Capital, Raise Social Capital!” I thought it was great—very fitting in its context for Web 2.0 startups, but even more so now, I think, in the broader business world as we move into 2008. The thing I like about Social Capital is this: the more you give it away, the more you get back in return.
Read More...
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by: Guy Kawasaki
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? Guy tackles these issues and more, for anyone starting or revitalizing any undertaking.
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Graeme, you are a wonder. You do indeed meet everyone."
Gary Bolles
Founding Editor
Conferenza, Interactive Week, Network Computing, CIO Insight
"I've had the privilege of working with Graeme in multiple capacities ... Graeme seems to have a knack for winning at everything he endeavors ... great results, personable, high integrity. "
Paul Mayer
Senior Manager, Product Management
Symantec Corp.
Blogroll:
Blogs I read regularly (refresh page for more)...
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
Feld Thoughts
by Brad Feld...One of the most active and plugged-in early stage investors in Web 2.0 and Enterprise 2.0 technologies.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...