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Category: Management
2008: The Year of Relationship Capital
12/26/07
It’s time for new year’s predictions, and I’ve decided I’m just going to offer up one big one. Here it is:
In 2008, people will widely acknowledge and accept the notion of “relationship capital.”
One way that will play out specifically, I predict, is that, this time next year, we’ll be talking about how social networking really got traction at work—in the enterprise, as well as continuing to gain adoption in many small businesses. I really believe that the tool of social networking will come to be seen as having its own form of currency—relationship capital—which can enable that tool to achieve real benefits, real ROI, in advancing business objectives.
So, yes, friends—“relationship capital” should definitely be on your buzzword watch list in 2008! And there’s a similar term I like as well: “social capital.” I was at an Ignite event in San Francisco a couple of months ago and heard an impassioned presentation by Tara Hunt that she called “Forget Venture Capital, Raise Social Capital!” I thought it was great—very fitting in its context for Web 2.0 startups, but even more so now, I think, in the broader business world as we move into 2008. The thing I like about Social Capital is this: the more you give it away, the more you get back in return.
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Eye For Innovation
Recognizing Possibilities and Managing the Creative Enterprise
by: Robert Price
Seven principles for an innovative enterprise, from the journey of Control Data. My career was shaped a lot by what I learned at this company, more than 20 years ago. It was an awesome, entrepreneurial organization -- till it was disrupted. But all companies eventually are.
The New Rules of Marketing and PR
(Foreword by Robert Scoble)
by: David Meerman Scott
All about how to use news releases, blogs, podcasting, viral marketing, and other online media to reach buyers directly. One of the most important books on the whole social-media landscape today -- and I don't say that just because I'm in it... :-)
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Blogroll:
Blogs I read regularly (refresh page for more)...
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
Web Strategy by Jeremiah
by Jeremiah Owyang...Weekly digest of the social networking industry, from a newly named Forrester Research analyst.
blog.pmarca.com
by Marc Andreessen...Thoughts from the Web pioneer and founder of social networking platform Ning.
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...