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Category: Innovation
What Social Networking Needs
03/22/08
I learned a lot at the recent O’Reilly conference, “Graphing Social Patterns.” (You may have seen my coverage of the event at my other blog, and also on my Twitter page.) But the most interesting thing that was confirmed for me personally at this event was that, for social networking to really become successful from a business standpoint, it must somehow start to enable the one big missing element so far: commerce. Advertising is not going to cut it as a sole business model, a fact that’s becoming increasingly evident.
With clickthrough rates continuing to decline, ad spending hardly going up in the current economic environment, and the lack of ad relevancy getting talked about more and more (especially on social networks!), suddenly advertising is not seen as the panacea it once was. It would appear that commerce—selling real stuff—must be the next big thing.
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
The Eye For Innovation
Recognizing Possibilities and Managing the Creative Enterprise
by: Robert Price
Seven principles for an innovative enterprise, from the journey of Control Data. My career was shaped a lot by what I learned at this company, more than 20 years ago. It was an awesome, entrepreneurial organization -- till it was disrupted. But all companies eventually are.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Graeme, you are a wonder. You do indeed meet everyone."
Gary Bolles
Founding Editor
Conferenza, Interactive Week, Network Computing, CIO Insight
"Wow, with writeups like this, I feel like I got a front row seat without leaving my office. "
Kelly Conlin
Former CEO
IDG and (later) Primedia
Blogroll:
Blogs I read regularly (refresh page for more)...
Release 2.0
by O'Reilly Radar/Jimmy Guterman...Insight and analysis on the business and social impact of key technology trends.
SoftTech VC Blog
by Jeff Clavier...An active seed-stage investor in Web 2.0 ventures, Jeff has unique insight into the world of new media.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Micro Persuasion
by Steve Rubel...How technology is revolutionizing media and marketing....from an Edelman PR firm exec.
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
Venture Blog
by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...