Blog Posts:
Categories:
This list will grow as new posts are added.
Category: Innovation
What Social Networking Needs
03/22/08
I learned a lot at the recent O’Reilly conference, “Graphing Social Patterns.” (You may have seen my coverage of the event at my other blog, and also on my Twitter page.) But the most interesting thing that was confirmed for me personally at this event was that, for social networking to really become successful from a business standpoint, it must somehow start to enable the one big missing element so far: commerce. Advertising is not going to cut it as a sole business model, a fact that’s becoming increasingly evident.
With clickthrough rates continuing to decline, ad spending hardly going up in the current economic environment, and the lack of ad relevancy getting talked about more and more (especially on social networks!), suddenly advertising is not seen as the panacea it once was. It would appear that commerce—selling real stuff—must be the next big thing.
Read More...
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
Don't Make Me Think
A Common Sense Approach to Web Usability
by: Steve Krug
This highly sought-after expert on usability design talks about why people really leave Web sites, how to make sites usable and accessible, and the art of surviving your boss' design whims.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Here's Graeme Thickins'...report. As usual, it's packed with info and more linky than a vest of chain mail. Man, Graeme rocks at this stuff... "
Doc Searls
Author, Blogger, and Fellow
Harvard Univ, Berkman Center for Internet and Society
"As a new company without much experience in web marketing, I needed someone with a deep understanding of how to effectively communicate online about our products and brand identity. Graeme helped me rewrite all of our web copy...wrote a press release...and knew what to do to increase our search engine optimization. After our re-launch, our site had more traffic, and his press release even gained the attention of Reader’s Digest... "
Marc Seaberg
Founder/CEO
WellnessChoice
Blogroll:
Blogs I read regularly (refresh page for more)...
Release 2.0
by O'Reilly Radar/Jimmy Guterman...Insight and analysis on the business and social impact of key technology trends.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
Feld Thoughts
by Brad Feld...One of the most active and plugged-in early stage investors in Web 2.0 and Enterprise 2.0 technologies.
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...