Blog Posts:
Categories:
This list will grow as new posts are added.
Category: Innovation
What Social Networking Needs
03/22/08
I learned a lot at the recent O’Reilly conference, “Graphing Social Patterns.” (You may have seen my coverage of the event at my other blog, and also on my Twitter page.) But the most interesting thing that was confirmed for me personally at this event was that, for social networking to really become successful from a business standpoint, it must somehow start to enable the one big missing element so far: commerce. Advertising is not going to cut it as a sole business model, a fact that’s becoming increasingly evident.
With clickthrough rates continuing to decline, ad spending hardly going up in the current economic environment, and the lack of ad relevancy getting talked about more and more (especially on social networks!), suddenly advertising is not seen as the panacea it once was. It would appear that commerce—selling real stuff—must be the next big thing.
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Godfather of the Valley
by: Gary Rivlin
Ron Conway, who I've had the privilege of meeting, is also the reigning godfather of the angel investing community. He gives passion and drive a whole new meaning.
Life 2.0
How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness
by: Rich Karlgaard
Conceived after the Tech Crash, this book captured an historic time in Silicon Valley, when people began searching for something more than the rat race they had known. My friend Rich took a short sabbatical from his job as Publisher of FORBES and flew his plane all over the country to interview entrepreneurs who had found happiness in the unlikeliest of places -- and he started right here in Minnesota.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Wow, with writeups like this, I feel like I got a front row seat without leaving my office. "
Kelly Conlin
Former CEO
IDG and (later) Primedia
"Syntactica was faced with launching a new type of search-related product ... we retained Graeme ... (and) received a ton of national exposure, at a very affordable price. "
Ward Johnson
Cofounder/VP Bus Dev
Syntactica
Blogroll:
Blogs I read regularly (refresh page for more)...
How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
WebInkNow
by David Meerman Scott...Online thought leadership and viral marketing strategies.
Venture Blog
by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
blog.pmarca.com
by Marc Andreessen...Thoughts from the Web pioneer and founder of social networking platform Ning.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...