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Category: Innovation
What Social Networking Needs
03/22/08
I learned a lot at the recent O’Reilly conference, “Graphing Social Patterns.” (You may have seen my coverage of the event at my other blog, and also on my Twitter page.) But the most interesting thing that was confirmed for me personally at this event was that, for social networking to really become successful from a business standpoint, it must somehow start to enable the one big missing element so far: commerce. Advertising is not going to cut it as a sole business model, a fact that’s becoming increasingly evident.
With clickthrough rates continuing to decline, ad spending hardly going up in the current economic environment, and the lack of ad relevancy getting talked about more and more (especially on social networks!), suddenly advertising is not seen as the panacea it once was. It would appear that commerce—selling real stuff—must be the next big thing.
Read More...
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
The New Rules of Marketing and PR
(Foreword by Robert Scoble)
by: David Meerman Scott
All about how to use news releases, blogs, podcasting, viral marketing, and other online media to reach buyers directly. One of the most important books on the whole social-media landscape today -- and I don't say that just because I'm in it... :-)
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Former CEO
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Senior Manager, Product Management
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Blogroll:
Blogs I read regularly (refresh page for more)...
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
MediaShift
by Mark Glaser...Tracking how new media, from weblogs to podcasts to citizen journalism, are changing society and culture.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...