Blog Posts:
Categories:
This list will grow as new posts are added.
Category: Innovation
What Social Networking Needs
03/22/08
I learned a lot at the recent O’Reilly conference, “Graphing Social Patterns.” (You may have seen my coverage of the event at my other blog, and also on my Twitter page.) But the most interesting thing that was confirmed for me personally at this event was that, for social networking to really become successful from a business standpoint, it must somehow start to enable the one big missing element so far: commerce. Advertising is not going to cut it as a sole business model, a fact that’s becoming increasingly evident.
With clickthrough rates continuing to decline, ad spending hardly going up in the current economic environment, and the lack of ad relevancy getting talked about more and more (especially on social networks!), suddenly advertising is not seen as the panacea it once was. It would appear that commerce—selling real stuff—must be the next big thing.
Read More...
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
Now Is Gone
A Primer on New Media for Executives and Entrepreneurs
by: Geoff Livingston, Brian Solis
Helps businesses embrace Social Media intelligently. Learn if your organization is ready, how to begin, social media marketing strategies. Lots of case studies.
Don't Make Me Think
A Common Sense Approach to Web Usability
by: Steve Krug
This highly sought-after expert on usability design talks about why people really leave Web sites, how to make sites usable and accessible, and the art of surviving your boss' design whims.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"I've had the privilege of working with Graeme in multiple capacities ... Graeme seems to have a knack for winning at everything he endeavors ... great results, personable, high integrity. "
Paul Mayer
Senior Manager, Product Management
Symantec Corp.
"You do a great job of research...I always enjoy reading your material."
Clint Jurgens
Cofounder/VP Bus Dev
NuSpeed (acquired by Cisco)
Blogroll:
Blogs I read regularly (refresh page for more)...
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
Micro Persuasion
by Steve Rubel...How technology is revolutionizing media and marketing....from an Edelman PR firm exec.
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
blog.pmarca.com
by Marc Andreessen...Thoughts from the Web pioneer and founder of social networking platform Ning.
SoftTech VC Blog
by Jeff Clavier...An active seed-stage investor in Web 2.0 ventures, Jeff has unique insight into the world of new media.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...