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Category: Growth
2008: The Year of Relationship Capital
12/26/07
It’s time for new year’s predictions, and I’ve decided I’m just going to offer up one big one. Here it is:
In 2008, people will widely acknowledge and accept the notion of “relationship capital.”
One way that will play out specifically, I predict, is that, this time next year, we’ll be talking about how social networking really got traction at work—in the enterprise, as well as continuing to gain adoption in many small businesses. I really believe that the tool of social networking will come to be seen as having its own form of currency—relationship capital—which can enable that tool to achieve real benefits, real ROI, in advancing business objectives.
So, yes, friends—“relationship capital” should definitely be on your buzzword watch list in 2008! And there’s a similar term I like as well: “social capital.” I was at an Ignite event in San Francisco a couple of months ago and heard an impassioned presentation by Tara Hunt that she called “Forget Venture Capital, Raise Social Capital!” I thought it was great—very fitting in its context for Web 2.0 startups, but even more so now, I think, in the broader business world as we move into 2008. The thing I like about Social Capital is this: the more you give it away, the more you get back in return.
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by: Guy Kawasaki
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? Guy tackles these issues and more, for anyone starting or revitalizing any undertaking.
Now Is Gone
A Primer on New Media for Executives and Entrepreneurs
by: Geoff Livingston, Brian Solis
Helps businesses embrace Social Media intelligently. Learn if your organization is ready, how to begin, social media marketing strategies. Lots of case studies.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"As a new company without much experience in web marketing, I needed someone with a deep understanding of how to effectively communicate online about our products and brand identity. Graeme helped me rewrite all of our web copy...wrote a press release...and knew what to do to increase our search engine optimization. After our re-launch, our site had more traffic, and his press release even gained the attention of Reader’s Digest... "
Marc Seaberg
Founder/CEO
WellnessChoice
"As editor of a business magazine, I see all kinds of poor writers, but precious few good ones. Graeme is a very good writer. More than just writing ability, however, Graeme impresses me with the depth and breadth of his knowledge of the technology industry..."
Mark Druskoff
Former Editor
Minnesota Business Magazine
Blogroll:
Blogs I read regularly (refresh page for more)...
MediaShift
by Mark Glaser...Tracking how new media, from weblogs to podcasts to citizen journalism, are changing society and culture.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
Feld Thoughts
by Brad Feld...One of the most active and plugged-in early stage investors in Web 2.0 and Enterprise 2.0 technologies.
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
Venture Blog
by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...