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Category: Entrepreneurship
Social Marketing for Fido
12/12/07
Okay, social networks for pets are nothing new (just Google that term). But here’s a cute twist. Are you a dog owner or dog lover? And maybe an art lover, too? I don’t own a dog myself, but one of the coolest new sites I’ve seen lately is Mog-Dog.com, a new online business created right here in the Twin Cites. It was founded by a colleague I used to work with and his wife, and they’re both accomplished graphic designers (which you can tell!) Mod-Dog is not a social network per se, but talk about a way to involve a community, and to do it in such a visual, fun way! Come on, dogs need their own note cards and Christmas cards—didn’t you know that? Okay, okay, their owners need them. But how fun! (And you could always have Fido sign with a paw print.) Not only cards, but you dog lovers can now decorate your pad with a high-quality modern art print of your very own breed.
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by: Guy Kawasaki
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? Guy tackles these issues and more, for anyone starting or revitalizing any undertaking.
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Wow, with writeups like this, I feel like I got a front row seat without leaving my office. "
Kelly Conlin
Former CEO
IDG and (later) Primedia
"It was good to catch up. You were, as usual, a font of information and insight."
Eric Wieffering
Business Editor
Minneapolis Star-Tribune
Blogroll:
Blogs I read regularly (refresh page for more)...
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
Feld Thoughts
by Brad Feld...One of the most active and plugged-in early stage investors in Web 2.0 and Enterprise 2.0 technologies.
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
MediaShift
by Mark Glaser...Tracking how new media, from weblogs to podcasts to citizen journalism, are changing society and culture.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...