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Category: Entrepreneurship
Social Marketing for Fido
12/12/07
Okay, social networks for pets are nothing new (just Google that term). But here’s a cute twist. Are you a dog owner or dog lover? And maybe an art lover, too? I don’t own a dog myself, but one of the coolest new sites I’ve seen lately is Mog-Dog.com, a new online business created right here in the Twin Cites. It was founded by a colleague I used to work with and his wife, and they’re both accomplished graphic designers (which you can tell!) Mod-Dog is not a social network per se, but talk about a way to involve a community, and to do it in such a visual, fun way! Come on, dogs need their own note cards and Christmas cards—didn’t you know that? Okay, okay, their owners need them. But how fun! (And you could always have Fido sign with a paw print.) Not only cards, but you dog lovers can now decorate your pad with a high-quality modern art print of your very own breed.
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Eye For Innovation
Recognizing Possibilities and Managing the Creative Enterprise
by: Robert Price
Seven principles for an innovative enterprise, from the journey of Control Data. My career was shaped a lot by what I learned at this company, more than 20 years ago. It was an awesome, entrepreneurial organization -- till it was disrupted. But all companies eventually are.
Juicing The Orange
by: Pat Fallon, Fred Seen
Creativity is everything, and these guys have proved it in spades. Fred told me they wrote the book like they were just talking with you at a cocktail party. Cool!
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Really enjoyed working with Graeme, knows the technology and how to market it. Strong writing abilities, approachable, and a great personality ... extremely easy to work with."
Tony Keller
Senior Account Supervisor
S&S Public Relations
"Graeme, you are a wonder. You do indeed meet everyone."
Gary Bolles
Founding Editor
Conferenza, Interactive Week, Network Computing, CIO Insight
Blogroll:
Blogs I read regularly (refresh page for more)...
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
Venture Blog
by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.
SoftTech VC Blog
by Jeff Clavier...An active seed-stage investor in Web 2.0 ventures, Jeff has unique insight into the world of new media.
Feld Thoughts
by Brad Feld...One of the most active and plugged-in early stage investors in Web 2.0 and Enterprise 2.0 technologies.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...