Blog Posts:
Categories:
This list will grow as new posts are added.
Category: Content
This Blog's for You, Bud
You Have to Love How One Beer Company Does Corporate Blogging
04/26/08
Corporate blogging is still a little understood art. And very little practiced, to be quite honest, outside of the tech field. You think most companies are blogging? Guess again. According to this ongoing survey, only a measly 11.6 % of the Fortune 500 are doing it—as of about a week ago, to be exact. (Not to speak of the even smaller percentage of those doing it well, I might add, whether in the Fortune 500 or elsewhere.)
But there was an absolutely great front-page piece in the Wall Street Journal on Thursday: For All You Do, Bud, This Blog Is About You. Here’s an excerpt:
(Jim) Arndorfer, 37 years old, is a full-time employee of Miller Brewing Co., the U.S. arm of SABMiller PLC. A former reporter for Advertising Age, he now runs Brew Blog, a free Web site dedicated to breaking news about beer. Especially news about Anheuser-Busch’s beer.
Brew Blog is the latest and perhaps most unlikely front in Miller’s drive to rattle Anheuser. Mr. Arndorfer tracks the St. Louis company’s every move, from earnings reports to management changes. He relishes revealing details of its products before Anheuser does.
Okay, this is funny! I think it’s one of the best front-page pieces in the Journal in a long time. [But then, I would—I’m a blogger!] A great, big shout-out to the reporter, David Kesmodel. The competitive antics of these two big brewers is no secret; it’s the stuff of ad industry legend. But, more than this, I think the Brew Blog is a great case study in corporate blogging. Here are some reasons why....
Read More...
Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
Don't Make Me Think
A Common Sense Approach to Web Usability
by: Steve Krug
This highly sought-after expert on usability design talks about why people really leave Web sites, how to make sites usable and accessible, and the art of surviving your boss' design whims.
The Godfather of the Valley
by: Gary Rivlin
Ron Conway, who I've had the privilege of meeting, is also the reigning godfather of the angel investing community. He gives passion and drive a whole new meaning.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Wow, with writeups like this, I feel like I got a front row seat without leaving my office. "
Kelly Conlin
Former CEO
IDG and (later) Primedia
"Graeme was a valuable member of our team from the beginning. We couldn’t have done it without him."
Dave Tushie
President/Cofounder
UbiQ Inc. (software firm acquired by NBS)
Blogroll:
Blogs I read regularly (refresh page for more)...
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
SoftTech VC Blog
by Jeff Clavier...An active seed-stage investor in Web 2.0 ventures, Jeff has unique insight into the world of new media.
Micro Persuasion
by Steve Rubel...How technology is revolutionizing media and marketing....from an Edelman PR firm exec.
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...