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This Blog's for You, Bud
You Have to Love How One Beer Company Does Corporate Blogging
04/26/08
Corporate blogging is still a little understood art. And very little practiced, to be quite honest, outside of the tech field. You think most companies are blogging? Guess again. According to this ongoing survey, only a measly 11.6 % of the Fortune 500 are doing it—as of about a week ago, to be exact. (Not to speak of the even smaller percentage of those doing it well, I might add, whether in the Fortune 500 or elsewhere.)
But there was an absolutely great front-page piece in the Wall Street Journal on Thursday: For All You Do, Bud, This Blog Is About You. Here’s an excerpt:
(Jim) Arndorfer, 37 years old, is a full-time employee of Miller Brewing Co., the U.S. arm of SABMiller PLC. A former reporter for Advertising Age, he now runs Brew Blog, a free Web site dedicated to breaking news about beer. Especially news about Anheuser-Busch’s beer.
Brew Blog is the latest and perhaps most unlikely front in Miller’s drive to rattle Anheuser. Mr. Arndorfer tracks the St. Louis company’s every move, from earnings reports to management changes. He relishes revealing details of its products before Anheuser does.
Okay, this is funny! I think it’s one of the best front-page pieces in the Journal in a long time. [But then, I would—I’m a blogger!] A great, big shout-out to the reporter, David Kesmodel. The competitive antics of these two big brewers is no secret; it’s the stuff of ad industry legend. But, more than this, I think the Brew Blog is a great case study in corporate blogging. Here are some reasons why....
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Blogroll:
Blogs I read regularly (refresh page for more)...
How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
Feld Thoughts
by Brad Feld...One of the most active and plugged-in early stage investors in Web 2.0 and Enterprise 2.0 technologies.
Web Strategy by Jeremiah
by Jeremiah Owyang...Weekly digest of the social networking industry, from a newly named Forrester Research analyst.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
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Some tech / Internet / content sites I find useful in my work (refresh page for more)...