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Category: Content
This Blog's for You, Bud
You Have to Love How One Beer Company Does Corporate Blogging
04/26/08
Corporate blogging is still a little understood art. And very little practiced, to be quite honest, outside of the tech field. You think most companies are blogging? Guess again. According to this ongoing survey, only a measly 11.6 % of the Fortune 500 are doing it—as of about a week ago, to be exact. (Not to speak of the even smaller percentage of those doing it well, I might add, whether in the Fortune 500 or elsewhere.)
But there was an absolutely great front-page piece in the Wall Street Journal on Thursday: For All You Do, Bud, This Blog Is About You. Here’s an excerpt:
(Jim) Arndorfer, 37 years old, is a full-time employee of Miller Brewing Co., the U.S. arm of SABMiller PLC. A former reporter for Advertising Age, he now runs Brew Blog, a free Web site dedicated to breaking news about beer. Especially news about Anheuser-Busch’s beer.
Brew Blog is the latest and perhaps most unlikely front in Miller’s drive to rattle Anheuser. Mr. Arndorfer tracks the St. Louis company’s every move, from earnings reports to management changes. He relishes revealing details of its products before Anheuser does.
Okay, this is funny! I think it’s one of the best front-page pieces in the Journal in a long time. [But then, I would—I’m a blogger!] A great, big shout-out to the reporter, David Kesmodel. The competitive antics of these two big brewers is no secret; it’s the stuff of ad industry legend. But, more than this, I think the Brew Blog is a great case study in corporate blogging. Here are some reasons why....
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
The New Rules of Marketing and PR
(Foreword by Robert Scoble)
by: David Meerman Scott
All about how to use news releases, blogs, podcasting, viral marketing, and other online media to reach buyers directly. One of the most important books on the whole social-media landscape today -- and I don't say that just because I'm in it... :-)
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Graeme, you are a wonder. You do indeed meet everyone."
Gary Bolles
Founding Editor
Conferenza, Interactive Week, Network Computing, CIO Insight
"Here's Graeme Thickins'...report. As usual, it's packed with info and more linky than a vest of chain mail. Man, Graeme rocks at this stuff... "
Doc Searls
Author, Blogger, and Fellow
Harvard Univ, Berkman Center for Internet and Society
Blogroll:
Blogs I read regularly (refresh page for more)...
Pronet Advertising
by Neil Patel et al...Personal experiences in online marketing.
Venture Blog
by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.
Tech~Surf~Blog
by Graeme Thickins...Technology innovation -- it comes in waves...Graeme's *other* blog.
Micro Persuasion
by Steve Rubel...How technology is revolutionizing media and marketing....from an Edelman PR firm exec.
Alltop - Social Media
by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!
How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...