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This Blog's for You, Bud
You Have to Love How One Beer Company Does Corporate Blogging
04/26/08
Corporate blogging is still a little understood art. And very little practiced, to be quite honest, outside of the tech field. You think most companies are blogging? Guess again. According to this ongoing survey, only a measly 11.6 % of the Fortune 500 are doing it—as of about a week ago, to be exact. (Not to speak of the even smaller percentage of those doing it well, I might add, whether in the Fortune 500 or elsewhere.)
But there was an absolutely great front-page piece in the Wall Street Journal on Thursday: For All You Do, Bud, This Blog Is About You. Here’s an excerpt:
(Jim) Arndorfer, 37 years old, is a full-time employee of Miller Brewing Co., the U.S. arm of SABMiller PLC. A former reporter for Advertising Age, he now runs Brew Blog, a free Web site dedicated to breaking news about beer. Especially news about Anheuser-Busch’s beer.
Brew Blog is the latest and perhaps most unlikely front in Miller’s drive to rattle Anheuser. Mr. Arndorfer tracks the St. Louis company’s every move, from earnings reports to management changes. He relishes revealing details of its products before Anheuser does.
Okay, this is funny! I think it’s one of the best front-page pieces in the Journal in a long time. [But then, I would—I’m a blogger!] A great, big shout-out to the reporter, David Kesmodel. The competitive antics of these two big brewers is no secret; it’s the stuff of ad industry legend. But, more than this, I think the Brew Blog is a great case study in corporate blogging. Here are some reasons why....
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
Juicing The Orange
by: Pat Fallon, Fred Seen
Creativity is everything, and these guys have proved it in spades. Fred told me they wrote the book like they were just talking with you at a cocktail party. Cool!
The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
by: Debbie Weil
This book presents all the principles we practice here at NMW. It's the one we would have written on this very important topic ourselves -- if we weren't so darn busy!
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Graeme has incredible insight about the tech world...(and) can turn those insights into compelling words that motivate regular people..."
Mike O'Connor
Founder
GoFast.net and several other ventures
"Your introduction of Rich Karlgaard [Forbes magazine publisher]...did what every good intro should...the perfect balance of sentiment, information, and brevity. "
Shawn Judge
Public Speaking Coach
Minneapolis
Blogroll:
Blogs I read regularly (refresh page for more)...
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
Techobabble 2.0
by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.
Web Strategy by Jeremiah
by Jeremiah Owyang...Weekly digest of the social networking industry, from a newly named Forrester Research analyst.
How to Change the World
by Guy Kawasaki...The most creative, fun VC blog out there -- and also the best read.
Venture Blog
by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.
MediaShift
by Mark Glaser...Tracking how new media, from weblogs to podcasts to citizen journalism, are changing society and culture.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...