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Category: Content
This Blog's for You, Bud
You Have to Love How One Beer Company Does Corporate Blogging
04/26/08
Corporate blogging is still a little understood art. And very little practiced, to be quite honest, outside of the tech field. You think most companies are blogging? Guess again. According to this ongoing survey, only a measly 11.6 % of the Fortune 500 are doing it—as of about a week ago, to be exact. (Not to speak of the even smaller percentage of those doing it well, I might add, whether in the Fortune 500 or elsewhere.)
But there was an absolutely great front-page piece in the Wall Street Journal on Thursday: For All You Do, Bud, This Blog Is About You. Here’s an excerpt:
(Jim) Arndorfer, 37 years old, is a full-time employee of Miller Brewing Co., the U.S. arm of SABMiller PLC. A former reporter for Advertising Age, he now runs Brew Blog, a free Web site dedicated to breaking news about beer. Especially news about Anheuser-Busch’s beer.
Brew Blog is the latest and perhaps most unlikely front in Miller’s drive to rattle Anheuser. Mr. Arndorfer tracks the St. Louis company’s every move, from earnings reports to management changes. He relishes revealing details of its products before Anheuser does.
Okay, this is funny! I think it’s one of the best front-page pieces in the Journal in a long time. [But then, I would—I’m a blogger!] A great, big shout-out to the reporter, David Kesmodel. The competitive antics of these two big brewers is no secret; it’s the stuff of ad industry legend. But, more than this, I think the Brew Blog is a great case study in corporate blogging. Here are some reasons why....
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Please subscribe to one of my RSS-2.0 feeds... Recommended Reading:
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by: Guy Kawasaki
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? Guy tackles these issues and more, for anyone starting or revitalizing any undertaking.
Life 2.0
How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness
by: Rich Karlgaard
Conceived after the Tech Crash, this book captured an historic time in Silicon Valley, when people began searching for something more than the rat race they had known. My friend Rich took a short sabbatical from his job as Publisher of FORBES and flew his plane all over the country to interview entrepreneurs who had found happiness in the unlikeliest of places -- and he started right here in Minnesota.
Endorsements:
A random sampling of testimonials from clients and colleagues (refresh page for more)...
"Graeme's conference blogs are the best, because he doesn't only focus on the technology and the subject...he captures the people side of things. "
Steve Larsen
CEO/Cofounder
Krugle Inc., Menlo Park, CA
"Wow, with writeups like this, I feel like I got a front row seat without leaving my office. "
Kelly Conlin
Former CEO
IDG and (later) Primedia
Blogroll:
Blogs I read regularly (refresh page for more)...
Groundswell
by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.
Venture Blog
by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.
PR 2.0
by Brian Solis...Documenting the convergence of social media, PR, and Web marketing
Micro Persuasion
by Steve Rubel...How technology is revolutionizing media and marketing....from an Edelman PR firm exec.
Feld Thoughts
by Brad Feld...One of the most active and plugged-in early stage investors in Web 2.0 and Enterprise 2.0 technologies.
Correlate
by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.
Linkroll:
Some tech / Internet / content sites I find useful in my work (refresh page for more)...