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Social Marketing for Fido

12/12/07

Okay, social networks for pets are nothing new (just Google that term). But here’s a cute twist. Are you a dog owner or dog lover? And maybe an art lover, too? I don’t own a dog myself, but one of the coolest new sites I’ve seen lately is Mog-Dog.com, a new online business created right here in the Twin Cites. It was founded by a colleague I used to work with and his wife, and they’re both accomplished graphic designers (which you can tell!) Mod-Dog is not a social network per se, but talk about a way to involve a community, and to do it in such a visual, fun way! Come on, dogs need their own note cards and Christmas cards—didn’t you know that? Okay, okay, their owners need them. But how fun! (And you could always have Fido sign with a paw print.) Not only cards, but you dog lovers can now decorate your pad with a high-quality modern art print of your very own breed.

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Recommended Reading:

The Godfather of the Valley

by: Gary Rivlin

test Ron Conway, who I've had the privilege of meeting, is also the reigning godfather of the angel investing community. He gives passion and drive a whole new meaning.

Don't Make Me Think

A Common Sense Approach to Web Usability

by: Steve Krug

test This highly sought-after expert on usability design talks about why people really leave Web sites, how to make sites usable and accessible, and the art of surviving your boss' design whims.

Endorsements:

A random sampling of testimonials from clients and colleagues (refresh page for more)...

"Graeme is the Twin Cities' most plugged-in tech blogger. "

Kim Garretson
Founder
Livinghome.com

"Syntactica was faced with launching a new type of search-related product ... we retained Graeme ... (and) received a ton of national exposure, at a very affordable price. "

Ward Johnson
Cofounder/VP Bus Dev
Syntactica

Blogroll:

Blogs I read regularly (refresh page for more)...

Alltop - Social Media

by Guy Kawasaki...All the top stories and blog posts on the topic of social media and marketing .... including yours truly!

Venture Blog

by Dave Hornick..."A Random Walk Down Sand Hill Road" -- thoughts of a leading Web 2.0 VC.

Correlate

by Lou Paglia ...Connections, relevancy, and everything else, including the relationships and linkages only the web can drive.

Groundswell

by Charlene Li and Josh Bernoff...Winning In a World Transformed by Social Technologies -- a blog by two Forrrester Research analysts.

Techobabble 2.0

by Jonny Bentwood...A PR consultant at Edelman in the UK waxes on about analyst relations, technology strategy, and new media, especially showcasing where people get it right and wrong.

Web Strategy by Jeremiah

by Jeremiah Owyang...Weekly digest of the social networking industry, from a newly named Forrester Research analyst.

Linkroll:

Some tech / Internet / content sites I find useful in my work (refresh page for more)...

GetGoMN

PaidContent

TechCrunch

MIMA.org

Read/Write Web

Mashable

GigaOM

Minnov8